How a fragrance is stored decides how it looks when you open it again. None of this is complicated; it is just easy to get wrong.
Cool, dark and still
Heat and light are what change a fragrance. Keep the bottle out of direct sunlight and away from a radiator, a hot car or a steamy bathroom shelf, and out of a cupboard that warms up in the afternoon. A bedroom shelf or a drawer in a cool room is better than a bathroom, every time.
Keep the box
The outer carton is not packaging waste. It keeps the light off the bottle, it holds the details of what the fragrance is, and it is the easiest thing to put your hand on when you cannot remember which bottle is which.
Upright, and capped
Store the bottle standing up rather than on its side, and always close the cap. The cap is what keeps the bottle sealed — a fragrance left uncapped in a warm room is the one most likely to have changed by the time you open it again.
Do not shake it
If a bottle has been standing still and you want to mix what has settled at the bottom, roll it gently between your palms. Shaking it hard is harder on the spray mechanism than on the fragrance.
Keep the neck clean
Fragrance on the glass around the nozzle builds up and eventually leaves a mark. Wipe the neck and the sprayer with a dry cloth every so often, and do it before the film has had time to set.
Travelling with one
Put the bottle in a bag or a pocket where it cannot knock against anything, and keep it upright if you can. In a suitcase in a hold on a hot day, wrap it in something. If the fragrance you own also comes in a smaller bottle, that is the one to travel with.
Every fragrance we make is an Eau de Parfum, and the bottles come in a 50ml size. The full list, with the notes for each, is on the perfume listing.