Choosing a fragrance online has exactly one hard limit: you cannot smell the screen. Everything else — the notes, the family, the concentration, the size — is on the product page, and each of those narrows the field honestly. Here is how to read them.
Start with the family, not the bottle
The family tells you what kind of scent you are looking at before you look at a single name. The collection is organised into four:
- Citrus — lemon or orange peel. Bright, and usually the first thing you meet.
- Sweet and fruity — berries, or vanilla and caramel.
- Green and woody — tea leaves, or wood like sandalwood.
- Oud and amber — resin and incense, warm and deep.
No family is attached to a gender. If you know you prefer one kind of scent, filter the perfume listing by it and you have already removed most of the collection. The four scent families lists every fragrance in each one, and if you already own one of ours, the family it sits in is the quickest place to look next.
Read the pyramid as a timeline
Every fragrance page carries a note pyramid: top, heart and base notes. Read it as the shape of the scent over time rather than as a shopping list. The top notes are what you meet first — the bergamot, the lemon, the saffron. The heart is the body of the scent, the part that stays recognisable. The base is where the scent ends: the woods, the resins, the musks.
So a scent that opens sharp and settles soft is not two scents in one bottle; it is one scent moving. Auraberry opens on strawberry, raspberry, blackberry, blackcurrant and sour cherry, moves through violet and jasmine, and settles into musk, amber, vanilla and oakmoss — the red fruit is the greeting, the musk and vanilla are what stays.
One thing the pyramid is not: a formula. A note describes how something smells; an ingredient is the material in the bottle. Our fragrance pages carry the notes and the impression, not a breakdown — notes are not ingredients explains what that means when a material matters to you.
The concentration is the same across the collection
Every fragrance we make is an Eau de Parfum. Most come in one bottle, a 50ml; No. 22 and Tropic Echo also come in a smaller 20ml bottle. The size changes how much you own; it does not change the concentration or the notes. Each product page lists the sizes that fragrance comes in, and shows its price and any offer on it.
What a page cannot tell you
Three things, and they are the honest limits of buying a scent online.
- How it behaves on your skin. Every body reads a fragrance differently, and a page cannot know yours.
- When you would wear it. That is your life rather than the product's — and it is the best reason to buy one bottle and know it properly instead of six you never reach for.
- How it performs. Our product pages carry no performance claim, because we do not publish one: there is no figure for how long a scent sits on skin. Judge it on the notes, the family and the price.
If you are choosing between two
Most of the decisions in this collection are made between two perfumes in the same family, and comparing them sets the pairs side by side in their notes. You can also open up to three products together in the compare view, which lines the notes up column by column — faster than reading two pages.
If you are buying for someone else
That is a different question, and guessing at someone's taste is a poor way to answer it. Choosing a fragrance as a gift starts from what you already know about them rather than from what you hope they like.
If you are still not sure
The guided finder asks three questions — a smell you know, the bottle size you want, and what you want to spend — and shortlists what fits. Or write to us: tell us what you already wear and what you like about it, and we will narrow the collection to two or three and explain what separates them. We reply within one business day.
If you need to smell it before you commit, say so when you write — we do not run a sample service, and it is more useful to know that before you order. Once the bottle is yours, storing and caring for it is what keeps it looking the way it did when you first opened it.