Notes and scent families

Notes are not ingredients

Notes are not ingredients

A fragrance page lists notes. A label lists ingredients. They are not the same thing, and the difference is the single most useful thing to understand before you buy online.

Two different lists

A note is a description of a scent impression — a thing you can recognise by smell. "Amber", "Sandalwood", "Rose", "Oud": these are names for how something smells, arranged in a pyramid so you can read how a fragrance moves from the first impression to the last.

An ingredient is a specific material used to make that impression happen. It sits on the label because it is in the bottle and because it can matter to the person wearing it.

So when a perfume page says "Amber" as a base note, that is a description of a warm, resinous depth. It is not a statement about what is in the bottle. A note pyramid cannot tell you whether a formula contains a material you react to, and no note pyramid should pretend to.

What our fragrance pages show you

For our perfumes, the note pyramid and the written impression. Auraberry is described as "a bright red-fruit opening softened by violet, jasmine, ambered musk and vanilla oakmoss", and the page shows the same thing as three tiers of notes.

What our fragrance pages do not show you

An ingredient list. Our fragrance records carry the notes and the impression, not a formula breakdown, so this guide is not going to invent one. If a material matters to you, ask us before you order and we will tell you what we actually hold.

Where the ingredient list does appear

Our beauty products carry one on the product page, and it is worth reading there, because that is where a material is named:

  • Beldi soap — saponified olive oil, olive paste, eucalyptus oil and traditional Moroccan mineral bases.
  • Moroccan Nila powder — Indigofera tinctoria (Nila) leaf powder and Multani Mitti (Fuller's earth).
  • Moroccan Sidr powder — Ziziphus (Sidr / lotus tree) leaf powder.
  • Kessa gloves — a textured cotton and viscose blend textile.

Why the distinction matters when you choose

A note list tells you what the scent will smell like. An ingredient list tells you what is in the product. When you are choosing between two perfumes, notes are the right tool. When you are choosing a soap or a powder to use on your face, read the ingredients — and read the powder guide for how each one is mixed.

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